Friday 12 January 2018

OUGD601: Idea 02 - Developments 02

In order to illustrate what it would be like in a print-world void of imagery, I have decided to pick apart a few familiar magazine pages, removing the imagery to highlight how much of a necessity it is, and how graphic design can often be a tool the audience takes for granted, yet is essential for coherent communication. 

Original Magazine Scan


Here the only tools of communication the viewer has, is typography and layout- nothing else. The absence of imagery can act in two ways- detract the audience from engaging with the page due to the lack of visual stimuli and colour, or alternatively, make the viewer more focused on the information of what is in the magazine as the only thing they can concentrate on is the type.

I chose to parody Vogue, selecting the same typeface, kerning, leading and grid system to comply with their conventions, yet remove the 'fantasy' from it's pages.

The use of typography and layout is still more interesting than that of other publications (the newspaper for example), as creativity has gone into the subtle mixture of fonts and line lengths, highlighting to the viewer that the information is segmented and still relevant to the Vogue reader. A mixture of italic, capitals, lower-case, bold and regular weights give a variation to Bodoni, yet allowing a stylistic consistency across the page, indicating to the viewer that it is still Vogue, despite the lack of images.


Development Screenshots //




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