As most magazines originate from the street, including street fashion and ‘snapshot’ candid photography. Liv, former editor of Rough Trade Magazine said that the Face & Dazed started off as street style magazines, so it is essential to know what is going on today- both in terms of new countercultures but existing subcultures as well.
http://www.independent.co.uk/arts-entertainment/goth-steampunk-and-the-state-of-subculture-today-a7410256.html
James Gill, Head of Marketing at Further Design agency has created an online series called 'The Death of Subculture' which outlines, in his opinion, the five main factors which contribute to this possible fact.
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