In order to gain peoples views and opinions of 2017, I created a survey to gather analytical data to inform my critical report (dissertation) and practical outcome. I distributed it via email and social media, mainly Facebook and Instagram as thats where the relevant target audience was. The respondents were only from 2 real groups, mainly aged 18-24, making the target audience millennials. It would of been more diverse and beneficial to get feedback from a wider target audience, so I plan to follow up with personal interviews to fill the gaps. The survey has taught me that the millennial audience does consume fashion imagery/advertising through social media pages, as well as some who enjoy tangible graphic artefacts. Generally, people do keep up to date with social issues and politics (Trump & Brexit) is prominent in everyones minds. Where the survey was multiple choice, the answers were informed by the trends of 2017 from my research perspective, as well as knowledge of what was trending on social media and fashion magazines. Where possible, the respondent had to leave a comment - in their own words, impartial.
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| Other responses were Wales, Glasgow, Paris and Lancashire. |
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