Resolving the brief

"How do consumers relate with Communication Design/Graphic Design within Visual Merchandising?"


"How can communication design through visual merchandising influence consumers in a rush?"

Fits under 'SOCIETY' and is part of the Graphic Discipline 'PUBLIC AWARENESS'.. However, I assume this research brief will overlap realms of Type/Advertising and even Branding under the unofficial category of 'Visual Merchandising'


-Conceptual merit and Justification
-Ascetics and what is created (e.g.: Editorial/ Ad campaign/ Window Display)
-Where/Who/Why? How will individuals 'read' communication design in this genre?
-'Fashion Story' is essentially a Graphic Design concept
-How does Form Follows Function relate to Visual Merchandising?
-Is there an overlap between textiles and digitally rendered print? Isn't Visual Merchandising tangible Graphic Design?

Books:

'An introduction to Information Design'
'Visual Research as an Introduction to research within Graphic Design'


Audience:

Who am I targeting? Am I putting myself in the position of Hermes/YSL/Bergdorf Goodmans and adapting to their target audience to relate to my personal future goals? "Client needs or requirements should outline any specific requirements"

Work this out by creating 3x A3 Customer Profiles

Is it viable?:

What is there to study (ontology)?
How do we know about it (epistemology)?
How do we study it (mythology)?
Design problems- How is this resolvable?

Produce 1xA3 Design Board "Defining the Brief"

http://www.creativebrief.com/agency/feed/22711#case-studies-list