Monday 17 October 2016

OUGD501: Parody & Pastiche






Fredric Jameson - Postmodernism. p16-19:

Jameson discusses Postmodernism as a modernist code. He explains how a Pastiche is the favourable and evolved version of a 'blank parody', not simply copying a piece of work or concept one for one- yet breaking down the structure of a piece of work, informing a new piece (almost acting as a homage). 
Idiosyncratic - Unusual or individual
Stupendous Proliferation - Amazing Increase
He explains how "the producers of culture have nowhere to turn but to the past: the imitation of dead styles, speech through all the masks and voices stored up in the imaginary museum of a new global culture."

Parody = "Pastiche is without Parodies ulterior motive", it challenges the establishment

Pastiche= "Speech is a dead language". The original is 'dead', by taking the piece out of its historical context it absorbs the iconography into a modern capitalist culture and even communicative design. Jameson says a Pastiche is about extracting signs from their original place in time- and ultimately their meaning.

Linda Hutcheon - p179-186:

Hutcheon's says despite not mentioning the word "pastiche" throughout her academic text... She criticises Jameson by... She is saying a parody is not pointless humour, yet is intact a response to modernism. "Parody finds itself without dedication, replaced by prestige".
'It takes the form of self-conscious, self contradictory, self undermining statement.''
'Ironic re-readigng of the past'
Parody-Repetition with critical difference
Parody + Pastiche are the same

What is it about ?
Pastiche- 'Pastiche is like a parody, the imitation of a peculiar unique, idiosyncratic style, the wearing of a linguistic mask, speech in a dead language.'
Parody - ' Ulterior motives' Comedic viewpoint
He like to challenge
Extracting signs from their originated place in time... and ultimately their meaning
Example - Postmodern architecture


I am in agreement with Linda Hutcheon that Pastiche and Parody is important and does look at the past. I disagree that Jameson rejects it and says that it is wrong.

Fredrick Jameson has a strong opinion on parody and pastiche stating that 'Pastiche is like a parody, the imitation of a peculiar unique, idiosyncratic style, the wearing of a linguistic mask, speech in a dead language.'(Jameson) he likes to challenge capitalists with his views. a good example of pastiche resonantly is the Netflix show stranger things that became very popular due to its title sequence which brought a sense of nostalgia from the 1980s. Contradicting Jameson is Linda Hutcheon who thinks that he is narrow-minded for thinking that pastiche is a bad thing on the past. She says that parody and pastiche are the same and thinks that parody is positive as it is a 'Ironic re-reading of the past' (Hutcheon) a good example of this is stranger and stranger product designers which take influence from victorian culture and let us see what packaging and production was like from the past.

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