OUGD601: COP Presentation

THEME : FASHION EDITORIALS

I started by dissecting what an 'editorial' was and how this differs to a fashion editorial. My conclusion is that a fashion editorial is an attitude, no matter what the subject content may be. It is also a way to insert concept and story telling through images, where as an editorial for a newspaper may do this through journalism. 

It interests me because to me, fashion magazines are like being transported through time and space to a different world. Magazines such as VOGUE and Harpers Bazaar have had a social commentary on the world in their own style.

Has the ability to provide captivating art and escapism accessible to nearly anyone.  Magazines such as VOGUE and Harpers Bazaar have had a social commentary on the world in their own style and can often do this through the garments they pick. 

There are so many ways this project could go, it is hard to narrow down what is important and what is not. There are so many aspects I want to explore I just need to simplify.

3 Key points with room for 2 more to grow throughout ongoing research. (primary research is preferable in this process as well.)

I ended the presentation on the research question as per requested in the presentation briefing. I want to explore this question as it is something lots of critical writers are discussing simultaneously, however no-one has done a specifically editorial focus, especially using case studies which are new for the 21st century. History and fashion connotations plays a huge part in the way magazines such as Vogue operate (source The September Issue documentary), so this will be a good starting point to compare Vogues version of history to the actual history of the times as a starting point. Overall I think the presentation went fairly well, although I regret taking the opportunity to ask more questions. 

The graphic design is only to reinforce the magazines brand, often letting the images speak for themselves is a more effective form of communication. 

Feedback

- Good to define fashion editorial and why editorials are needed

- Links to modernism... whole different discussion? (Simon Jones)

- Real life is scary so thats why magazines exaggerate

- Focus research down to what I'm most interested in

- Aspect of Vogue history vs actual history was interesting (case study contrasted with similar magazines even?)

After Thoughts

- Most of these products aren't meant to be sold to the everyday person but act as a prop to entertain

- Identity= Subjective + Personal

- Visual subcultures vs 'high culture'

Essay about:

- Identity 

- Realism

- Pop culture/expression

- Brand psycology in magazines/advertising and editorials (look back over Jansson-Boyd 2010, Identity & Consumption)

- Theorists say we buy products to reinforce our identity, are magazines the same? Yes, of course they are...

- Symbolic meaning of products (brands & logos)