Tuesday, 3 November 2015

OUDG401// Essay Plan - Study Task 5.2

“How did Postmodernism impact on Graphic Design practice?"

Expanding from my brainstorm about possible points I can discuss within the topic of postmodernism, I am in the process of gathering my thoughts and considering essay structure.

Academic Sources of Reference:-
  • No More Rules: Graphic Design and Postmodernism, 2013, Rick Poyner
  • A Critical and Cultural Theory Reader, Second Edition, 2004, Easthope and McGowan
  • Fotografiks: an equilibrium between photography and design through graphic expression that evolves from content, 1999, David Carlson and Phillip B Meggs
  • 'The Politics of Postmodernism', 1989, Linda Hutcheon
  • Looking Closer- Critical writings on Graphic Design, Allworth Press, pages 25, 28, 44, 45, 50-65, 79, 80, 101-105, 130-131, 155, 156


Analysing Graphic Design:-
  • David Carson- http://www.davidcarsondesign.com - Many of Carson's graphic design is appealing to me for this topic, as not only is his work firmly within the 21st century- it also epitomises postmodernist qualities. His use of obscure and un-linear typography combined with block colour and a collage-esc composition personifies the journey of postmodernist influences into the modern day, as well as incorporating some traditional techniques where appropriate. 


  • I-D Magazine- 'The Art Issue' and like issues from 1985. I want to explore a range of experimental covers from the time to showcase and investigate how postmodernism was broadcast to the masses through publications. It is noticeable at the time that like magazines such as Vogue or Vanity Fair were taking a traditional approach and sticking to the conventions. 





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