OUDG401// Rick Poynor - No More Rules (pages 18-37)

Poynor - "No more rules" is essentially a written counter argument discussing the legibility and reasoning of post-modernism.

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Key Points:-

// Post modernist designers are basically visually interpreters of hybrid design, providing the information in the most ascetically challenging and 'new' way they could think of. This means post modernist design "carried the spores of its own cooperation and failure".

//"The postmodern city can seemingly exist in harmonious balance with the surrounding landscape only so long as clear limits to growth- symbolised by a warning style stamped across a whole area".

//Britain's new-wave was identified with youth culture from 1960's-80's- possibly because of "modernism never dominated the face of British graphic design", so now The Sex Pistols and Queen Viv are pioneering the way in individuality- the kids have gone mad. This also saw the birth of a new 3D trend, especially around the music scene- very sensory.

//Post modern Graphic Design is "the medium of a new sensibility: informed, playful, ironic..etc". It predicts modernist boundary breakdowns.

//Post modern is something strange and paradoxical. The introduction of mad collages inspired by "art deco, architecture and fused typography".

Key Quotes:-

//Robert Venturi: "Architecture should evoke many levels of meaning. It should be possible to read it and interpret differently- the same goes for Post Modern design".

//Critic Mark Treibec: "Post modernism's assault on the eye with pages of blips, slits, dots and zits was initially enjoyable, an exhilarating relief from ordinary design, but has rapidly become tedious and exhausting"... "this is not charred complexity, this is just noise"

//Charles Jenks, architect and one of the first who commercially said 'post modern': "Postmodern style is 'hybrid, double-coded and based on fundamental dualities".

//Hughes Stanton: "[Its an attitude and lacks originality]" However, "Its roots are deeper embedded in society than the modern school".

//Wolfgang Weinkarte pioneered post-modern Graphic Design and commented to say: "It seemed everything that made me curious and was forbidden" when asked about post-modernism.